Your first donors probably won’t be strangers who discover your nonprofit through an ad or social media post. They’re more likely to be people who already care deeply about the problem you’re trying to solve. The key is finding those people, building trust, and starting conversations that can eventually grow into meaningful partnerships.

When you’re trying to raise the first dollars for a new nonprofit, it’s easy to start looking for grants, major donors, or people outside your existing network. But one of your most important early fundraising resources may already be sitting around your board table.

Your board can provide more than governance. Their financial participation builds credibility, and their relationships can open doors to people who may care deeply about your mission.

When your nonprofit is brand new, finding your first donors can feel overwhelming. But your first supporters probably aren’t strangers. They’re people who already know you, trust you, and believe in what you’re building. Here’s a practical way to identify those people and start your first fundraising conversations.

Gen Z may be more generous than we realize, but their journey toward a first gift often looks different. They may share your mission, influence their friends, or even raise money for your nonprofit before donating themselves. Here’s what that means for the way we engage younger supporters.

Passion may explain why your nonprofit’s work matters. But before donors invest, they need to understand exactly what your program will do, who it will serve, and what will change as a result.

A new tax change could give millions of Americans an additional incentive to support nonprofits in 2026. Here’s what nonprofit leaders need to know about the new charitable deduction, and how to communicate it to donors without making taxes the centerpiece of your fundraising.